A pricing system for real life.
HPS is a 5-week, 1:1 mentorship that helps independent stylists build a clear, numbers-based pricing system that supports their time, energy, and business.
✔️ Know your numbers.
No more guessing. Finally understand what it actually costs to run your business.
✔️ Price every service with confidence.
Build a full menu — color, extensions, and more — backed by real data and profit margins.
✔️ Create a schedule and income that works for your life.
Take time off without guilt and stop trading energy for income.
There’s a reason you still feel stuck — and it’s not your fault.
You don’t need another cookie-cutter course. You need a system built for real life behind the chair.
You’ve probably raised your prices only when you were fully booked — or copied someone else’s rates and hoped it was close enough.
But that guesswork has left you undercharging, overwhelmed, and unsure of how to move forward. You’re working hard, but still not hitting your goals… and it’s exhausting.
I know, because I was there too.
As a stylist, I was burned out, overbooked, and confused about what to charge — until I created HER Pricing System. It’s the exact system I used to finally understand my numbers, simplify my service menu, and build a business that supports my real life — not just my calendar.
Why HER Pricing System Exists
There’s no pricing standard for independent stylists because this industry was never built around business education — it was built on passion, creativity, and survival. We learned how to perfect our craft, not how to build a sustainable business. So we price based on what others charge, not what our numbers actually need to sustain us.
For decades, stylists have been conditioned to serve first and earn second. We’re taught to please clients, not to protect our time, energy, or profit. That’s why even the most talented stylists can look successful from the outside while running on burnout behind the scenes.
No one ever told us we were the CEO — but as independents, we are. We’re the CEO of our chair, our income, and our energy. The shift happens when you stop working in your business like an employee and start working on it like an owner.
HER Pricing System was created to guide that shift — giving independent stylists the clarity, structure, and confidence they were never taught, so they can finally build a business that supports their life instead of draining it.
Here’s what you’ll learn
Week 1: Know Your Numbers
We calculate your true annual foundation number (personal, business, lifestyle add-ons + taxes).
Week 2: Time & Capacity Audit
We account for all the hours you work, not just behind the chair.
Week 3: Product Costs & Profit Margins
You learn how to price services so they’re profitable, not just “covered.”
Week 4: The her Pricing Formula
We build your pricing using:
Labor + Product + Profit Margin
Week 5: Implementation & Communication
You learn how to roll out pricing confidently and handle client pushback.
About Joanna
I’ve been behind the chair for years, and I know exactly what it feels like to hustle nonstop, raise prices with guilt, and still wonder if it’s enough.
With a background in business management and years of experience as a stylist, I’ve learned how important it is to combine real numbers with real life. As a salon owner working with independent hairstylists every day, I’ve seen just how many of us struggle with pricing — not because we aren’t talented, but because no one ever taught us how to build a system that supports our life and business.
Through my own journey, I discovered that confident pricing isn’t just about math — it’s about aligning your rates with your time, energy, and goals. Now I’m sharing the steps that helped me, so independent stylists like you can stop guessing and start charging with purpose.
Testimonials
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I was a first-time independent stylist, navigating the unknown. From day one, Joanna welcomed me with open arms… She’s the kind of leader who encourages, guides, and uplifts everyone around her.
Nora @Noramunozhair
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We all started somewhere and Joanna has always been there to help us grow in anyway that we dream of growing. From teaching and hosting classes to continuing our education, to helping us understand the business aspect of running our own business behind the chair. Joanna has a beautiful dream of building a strong beauty community not only in our salon spaces but outside of the salon and I’m so happy to be apart of it !
Yesenia @Stylesbyyesenia
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I started assisting Joanna right after the salons opened up after Covid and she was and still is an amazing mentor in my career and has always believed in me since day 1, Not only have I grown so much as a stylist but as an individual as well.
Veronica @Veronicaguzmanhair
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Joanna has been a blessing to my career. She not only invited me to join the team but has also guided me along the way. She’s always available to answer any questions I might have about my business. If it weren’t for her creating such a safe place, I don’t know where I would be.
Karina @Hairby__karinaa
WHY THIS SYSTEM WORKS
Stylists don’t struggle with pricing because they’re bad with money
They struggle because:
• no one taught them how to calculate their real expenses
• marketing culture pushes emotion over math
• the industry normalizes undercharging
• burnout becomes expected
• they’re told to “charge what you’re worth” with no strategy
• no one shows them how to build pricing that supports their life
HER Pricing System changes that.
You’ll learn:
• the real cost of being independent
• how to calculate your minute rate
• how to factor in your products and supplies
• how to incorporate profit
• how to plan for taxes
• how to build a service menu that makes sense
• how to communicate your prices confidently
This is clarity.
This is structure.
This is sustainability.
Who This Is For
This is for you if:
• You’re an independent stylist
• You’re currently working with clients
• You want clarity around pricing
• You’re ready to look at real numbers
• You can commit to weekly calls and homework
This is not for you if:
• You want mindset-only coaching
• You’re not currently working
• You want someone to do it for you
• You’re looking for emotional processing instead of implementation
Pricing
$1,997
For the stylist who wants deep clarity, personalization, and someone to walk her through the system step by step.
You get:
✔ 5 weekly 1:1 calls (60 minutes)
✔ Personalized guidance through HPS
✔ Direct feedback and decision support
✔ A pricing system you’ll use long after the mentorship ends
✔ Help communicating your pricing
✔ Priority responses in group spaces
Payment plan available
FAQs
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This is a 1:1 mentorship, not a course.
You’ll work directly with me over 5 weeks with private weekly calls and personalized guidance through HPS.
There is no group component.
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Because this is a 1:1 mentorship, we’ll schedule your calls in advance.
If something comes up, you’re responsible for rescheduling within the same week when possible.
This is a working container, so consistency matters.
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The mentorship runs for 5 weeks, with one phase of the HPM system covered each week.
Each week builds on the last, so showing up prepared is important.
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HPM is designed for independent stylists who want clarity around pricing and are ready to work with real numbers.
It works for both:
• Stylists who are still building
• Stylists who are established but feel underpaid or burned out
What matters most is your willingness to look honestly at your numbers and make decisions.
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HPM can absolutely be used in earlier stages — with the understanding that your numbers may be estimates and will evolve as your business grows.
The goal is to give you a pricing system you won’t outgrow, not a one-time answer.
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Most pricing education focuses on:
• “Charging your worth”
• Copying industry pricing
• General advice without personalization
HPM is different because it:
• Starts with your life and expenses
• Accounts for time behind the chair and business hours
• Builds a repeatable pricing system you can adjust over time
• Is guided 1:1, not taught in a vacuum
This is about clarity and sustainability, not hype.
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Yes.
Once you understand the HPM formula, we’ll apply it to your services — including specialty services — so your pricing makes sense for your time, product use, and energy.
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Yes. Payment plan options are available and shown at checkout.
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By the end of the mentorship, you’ll have:
• A clear annual pricing foundation
• An hourly and minute rate that reflects real life
• A pricing formula you understand and can reuse
• Pricing you feel confident explaining and standing behind
Most importantly, you’ll know how to adjust your pricing in the future without starting over.
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No.
This is a time-bound, implementation-focused mentorship with a clear beginning and end.
The goal is for you to understand the system well enough that you don’t need ongoing pricing support.