For the stylist who’s tired of guessing and undercharging
Finally price your services with confidence — in just 6 weeks
Create a pricing system that covers your costs, time off, and energy — without burning out.
18 years behind the chair — and done watching stylists stay underpaid.
Enrollment closes October 17 at 11:59 PM.
✔️ Know your numbers.
No more guessing. Finally understand what it actually costs to run your business.
✔️ Price every service with confidence.
Build a full menu — color, extensions, and more — backed by real data and profit margins.
✔️ Create a schedule and income that works for your life.
Take time off without guilt and stop trading energy for income.
There’s a reason you still feel stuck — and it’s not your fault.
You don’t need another cookie-cutter course. You need a system built for real life behind the chair.
You’ve probably raised your prices only when you were fully booked — or copied someone else’s rates and hoped it was close enough.
But that guesswork has left you undercharging, overwhelmed, and unsure of how to move forward. You’re working hard, but still not hitting your goals… and it’s exhausting.
I know, because I was there too.
As a stylist, I was burned out, overbooked, and confused about what to charge — until I created the HER Pricing Method. It’s the exact system I used to finally understand my numbers, simplify my service menu, and build a business that supports my real life — not just my calendar.
Here’s what you’ll learn in 6 weeks
Week 1: Know Your Numbers
Get crystal clear on your income goals, expenses, and how much your business actually costs to run.
Week 2: Minute Rate = Pricing Power
Learn how to calculate your custom minute rate so you can stop guessing and start charging with confidence.
Week 3: Product & Service Costs
Understand exactly what each service costs you — and how to price accordingly.
Week 4: Profit Margins + Taxes
Build healthy profit into every service and plan for taxes like a real CEO.
Week 5: Rebuild Your Menu
Simplify and restructure your service menu to align with your goals, time, and energy.
Week 6: Sharing Your Prices with Confidence
Communicate your new pricing clearly — without guilt, awkwardness, or second-guessing.
About Joanna
I’ve been behind the chair for years, and I know exactly what it feels like to hustle nonstop, raise prices with guilt, and still wonder if it’s enough.
With a background in business management and years of experience as a stylist, I’ve learned how important it is to combine real numbers with real life. As a salon owner working with independent hairstylists every day, I’ve seen just how many of us struggle with pricing — not because we aren’t talented, but because no one ever taught us how to build a system that supports our life and business.
Through my own journey, I discovered that confident pricing isn’t just about math — it’s about aligning your rates with your time, energy, and goals. Now I’m sharing the steps that helped me, so independent stylists like you can stop guessing and start charging with purpose.
Testimonials
-
![]()
I was a first-time independent stylist, navigating the unknown. From day one, Joanna welcomed me with open arms… She’s the kind of leader who encourages, guides, and uplifts everyone around her.
Nora @Noramunozhair
-
![]()
We all started somewhere and Joanna has always been there to help us grow in anyway that we dream of growing. From teaching and hosting classes to continuing our education, to helping us understand the business aspect of running our own business behind the chair. Joanna has a beautiful dream of building a strong beauty community not only in our salon spaces but outside of the salon and I’m so happy to be apart of it !
Yesenia @Stylesbyyesenia
-
![]()
I started assisting Joanna right after the salons opened up after Covid and she was and still is an amazing mentor in my career and has always believed in me since day 1, Not only have I grown so much as a stylist but as an individual as well.
Veronica @Veronicaguzmanhair
-
![]()
Joanna has been a blessing to my career. She not only invited me to join the team but has also guided me along the way. She’s always available to answer any questions I might have about my business. If it weren’t for her creating such a safe place, I don’t know where I would be.
Karina @Hairby__karinaa
Why HER Pricing Method Exists
There’s no pricing standard for independent stylists because this industry was never built around business education — it was built on passion, creativity, and survival. We learned how to perfect our craft, not how to build a sustainable business. So we price based on what others charge, not what our numbers actually need to sustain us.
For decades, stylists have been conditioned to serve first and earn second. We’re taught to please clients, not to protect our time, energy, or profit. That’s why even the most talented stylists can look successful from the outside while running on burnout behind the scenes.
No one ever told us we were the CEO — but as independents, we are. We’re the CEO of our chair, our income, and our energy. The shift happens when you stop working in your business like an employee and start working on it like an owner.
HER Pricing Method was created to guide that shift — giving independent stylists the clarity, structure, and confidence they were never taught, so they can finally build a business that supports their life instead of draining it.
What You’ll Get Inside the HER Pricing Method™ Mentorship
This isn’t a self-paced course or another PDF download.
This is a 6-week live mentorship experience designed to transform how you run your business — and how you feel in it.
✅ 6 Weeks of Live Coaching, Step-by-Step
You’ll be coached through a complete pricing method built for real life behind the chair — with clear steps for pricing around time off, profit, energy, and taxes. No guessing. No fluff. Just structure that makes sense.
✅ Printed Workbook
You’ll receive a professionally printed workbook shipped to your door — filled with all the worksheets, formulas, and reflection prompts you need to build pricing that actually supports your lifestyle. No digital downloads. No bouncing between platforms. Just everything you need in one place.
✅ Private Mentorship Community (Invite-Only)
Gain access to a private space created exclusively for independent hairstylists inside the mentorship. This is where real conversations happen — support, accountability, mindset shifts, and next-level business talk you won’t find on social media.
Who This Webinar Is For
✅ You’re an independent hairstylist who’s tired of second-guessing your pricing — and ready to feel clear, confident, and in control.
✅ You’ve raised your prices a few times… but you’re still not seeing the income, freedom, or peace of mind you were hoping for.
✅ You’re done copying what others charge — you want to understand your real numbers and build a pricing system that actually supports your lifestyle.
✅ You’re looking for more than another online course. You want guidance, mentorship, and a proven process that works in real life behind the chair.
✅ You’re ready to create pricing that respects your time off, protects your energy, and grows your business — without burnout.
Get the mentorship, tools, and support to change your business — for just $997
Regular price: $2,997
Special promotional price: $1997
This is a one-time investment that pays you back every time you charge with clarity and confidence.
$1997!
Payment plans available at checkout
FAQs
-
No problem. All sessions are recorded and you’ll have access to the replay for one full week — until the next live session the following Monday.
-
Each replay will be available for 7 days, giving you time to catch up or rewatch before the next session. You’ll also have ongoing access to the private mentorship community for continued support and connection.
-
Right now, this mentorship is open exclusively to independent hairstylists, as all of the content, examples, and systems are tailored for life behind the chair. If you’re another type of beauty pro, stay tuned — we plan to expand in the future with resources designed just for you.
-
Then this is the best time to join. You’ll avoid the years of undercharging and burnout most of us went through — and build a pricing system that actually works from the start.
-
This isn’t just theory or generic formulas. You’ll build a pricing system based on your real numbers — one that includes your time off, taxes, energy, and long-term goals. What makes this method different is that it’s built around your lifestyle, not just your services. You’ll get live coaching, a physical workbook, and support through every step — so your pricing finally feels aligned, not overwhelming.
-
Yes! Flexible payment options (like Afterpay) are available at checkout so you can get started without stress.
-
Yes. The mentorship includes tools to help you price every type of service — including extensions, custom services, and packages — based on time, cost, and profit margin.