A lifestyle-aligned pricing system for independent stylists
Finally price your services with confidence
Create a pricing system that covers your costs, time off, and energy — without burning out.
18 years behind the chair — and done watching stylists stay underpaid.
Enrollment closes
✔️ Know your numbers.
No more guessing. Finally understand what it actually costs to run your business.
✔️ Price every service with confidence.
Build a full menu — color, extensions, and more — backed by real data and profit margins.
✔️ Create a schedule and income that works for your life.
Take time off without guilt and stop trading energy for income.
There’s a reason you still feel stuck — and it’s not your fault.
You don’t need another cookie-cutter course. You need a system built for real life behind the chair.
You’ve probably raised your prices only when you were fully booked — or copied someone else’s rates and hoped it was close enough.
But that guesswork has left you undercharging, overwhelmed, and unsure of how to move forward. You’re working hard, but still not hitting your goals… and it’s exhausting.
I know, because I was there too.
As a stylist, I was burned out, overbooked, and confused about what to charge — until I created the HER Pricing Method. It’s the exact system I used to finally understand my numbers, simplify my service menu, and build a business that supports my real life — not just my calendar.
Here’s what you’ll learn
MODULE 1 — Know Your Numbers
Your lifestyle, personal, and business foundations. You’ll identify your true cost of living and running your business so your pricing supports your life — not drains it.
MODULE 2 — Your Time + Your Minute Rate
Time alignment = business alignment. You’ll break down your working hours, calculate your minute rate, and understand the true value of your time behind (and outside) the chair.
MODULE 3 — Your Costs, Profit + Real Income
Clarity meets sustainability. You’ll uncover your real product costs, determine your profit margin, and calculate your real monthly income goal. This is the module that changes everything.
MODULE 4 — Price Your Services
Here’s where it all comes together. Using the HER Pricing Formula, you’ll build a clean, sustainable service menu that reflects your time, supplies, and profit.
MODULE 5 — Communicate Your Pricing
No more fear. No more guilt. You’ll learn grounded, confident communication that honors your energy and respects your expertise. Includes client scripts, boundaries, and messaging.
MODULE 6 — Sustainability + Your Next Era
Your pricing is a tool, not a one-time event.
You’ll learn how to maintain alignment long-term, revisit your structure, and support yourself in different seasons of life and business.
About Joanna
I’ve been behind the chair for years, and I know exactly what it feels like to hustle nonstop, raise prices with guilt, and still wonder if it’s enough.
With a background in business management and years of experience as a stylist, I’ve learned how important it is to combine real numbers with real life. As a salon owner working with independent hairstylists every day, I’ve seen just how many of us struggle with pricing — not because we aren’t talented, but because no one ever taught us how to build a system that supports our life and business.
Through my own journey, I discovered that confident pricing isn’t just about math — it’s about aligning your rates with your time, energy, and goals. Now I’m sharing the steps that helped me, so independent stylists like you can stop guessing and start charging with purpose.
Testimonials
-
![]()
I was a first-time independent stylist, navigating the unknown. From day one, Joanna welcomed me with open arms… She’s the kind of leader who encourages, guides, and uplifts everyone around her.
Nora @Noramunozhair
-
![]()
We all started somewhere and Joanna has always been there to help us grow in anyway that we dream of growing. From teaching and hosting classes to continuing our education, to helping us understand the business aspect of running our own business behind the chair. Joanna has a beautiful dream of building a strong beauty community not only in our salon spaces but outside of the salon and I’m so happy to be apart of it !
Yesenia @Stylesbyyesenia
-
![]()
I started assisting Joanna right after the salons opened up after Covid and she was and still is an amazing mentor in my career and has always believed in me since day 1, Not only have I grown so much as a stylist but as an individual as well.
Veronica @Veronicaguzmanhair
-
![]()
Joanna has been a blessing to my career. She not only invited me to join the team but has also guided me along the way. She’s always available to answer any questions I might have about my business. If it weren’t for her creating such a safe place, I don’t know where I would be.
Karina @Hairby__karinaa
Why HER Pricing Method Exists
There’s no pricing standard for independent stylists because this industry was never built around business education — it was built on passion, creativity, and survival. We learned how to perfect our craft, not how to build a sustainable business. So we price based on what others charge, not what our numbers actually need to sustain us.
For decades, stylists have been conditioned to serve first and earn second. We’re taught to please clients, not to protect our time, energy, or profit. That’s why even the most talented stylists can look successful from the outside while running on burnout behind the scenes.
No one ever told us we were the CEO — but as independents, we are. We’re the CEO of our chair, our income, and our energy. The shift happens when you stop working in your business like an employee and start working on it like an owner.
HER Pricing Method was created to guide that shift — giving independent stylists the clarity, structure, and confidence they were never taught, so they can finally build a business that supports their life instead of draining it.
WHY THIS METHOD WORKS
Stylists don’t struggle with pricing because they’re bad with money
They struggle because:
• no one taught them how to calculate their real expenses
• marketing culture pushes emotion over math
• the industry normalizes undercharging
• burnout becomes expected
• they’re told to “charge what you’re worth” with no strategy
• no one shows them how to build pricing that supports their life
HER Pricing Method changes that.
You’ll learn:
• the real cost of being independent
• how to calculate your minute rate
• how to factor in your products and supplies
• how to incorporate profit
• how to plan for taxes
• how to build a service menu that makes sense
• how to communicate your prices confidently
This is clarity.
This is structure.
This is sustainability.
Who This Webinar Is For
HER Pricing Method is designed exclusively for independent stylists:
• booth renters
• suite owners
• solo stylists
• mobile stylists
• stylists who left traditional salons
• stylists rebuilding after burnout
• stylists who want clarity and confidence
• stylists ready to feel aligned again
You’re not here to “hustle harder.”
You’re here to build a business that supports your life — not the other way around.
Choose your plan
Choose the level of support that fits your learning style and energy.
TIER 1 - SELF-PACED
$1,497
For the stylist who learns independently and wants a clean, structured system to follow on her own.
You get:
✔ Full HPM curriculum
✔ All modules + lessons
✔ Worksheets + calculators
✔ Unlock-as-you-go structure
✔ Lifetime access
You don’t get:
✘ Office Hours
✘ Personalized feedback
✘ 1:1 coaching
Payment plan available
TIER 2 — HYBRID (Self-Paced + Office Hours)
$1,997
For the stylist who wants support, accountability, and real-time guidance — without the intensity of 1:1 coaching.
You get:
✔ Everything in Self-Paced
✔ Weekly or bi-weekly Office Hours
✔ Live group Q&A
✔ Coaching when you feel stuck
✔ Replays
✔ A weekly “Ask Joanna” thread
You don’t get:
✘ Private coaching
✘ Personalized worksheet reviews outside Office Hours
Payment plan available
TIER 3 — VIP (Self-Paced + Private Coaching)
$2,497
For the stylist who wants deep clarity, personalization, and someone to walk her through the method step by step.
You get:
✔ Everything in Hybrid
✔ Two private 1:1 coaching sessions
✔ Personalized review of your numbers
✔ A custom service menu built with you
✔ Help communicating your pricing
✔ Priority responses in group spaces
Payment plan available
FAQs
-
No problem. All sessions are recorded and you’ll have access to the replay for one full week — until the next live session the following Monday.
-
Each replay will be available for 7 days, giving you time to catch up or rewatch before the next session. You’ll also have ongoing access to the private mentorship community for continued support and connection.
-
Right now, this mentorship is open exclusively to independent hairstylists, as all of the content, examples, and systems are tailored for life behind the chair. If you’re another type of beauty pro, stay tuned — we plan to expand in the future with resources designed just for you.
-
Then this is the best time to join. You’ll avoid the years of undercharging and burnout most of us went through — and build a pricing system that actually works from the start.
-
This isn’t just theory or generic formulas. You’ll build a pricing system based on your real numbers — one that includes your time off, taxes, energy, and long-term goals. What makes this method different is that it’s built around your lifestyle, not just your services. You’ll get live coaching, a physical workbook, and support through every step — so your pricing finally feels aligned, not overwhelming.
-
Yes! Flexible payment options (like Afterpay) are available at checkout so you can get started without stress.
-
Yes. The mentorship includes tools to help you price every type of service — including extensions, custom services, and packages — based on time, cost, and profit margin.