Build Your Foundation

Amigas in Business

A monthly community for beauty entrepreneurs who want to build their business with intention, accountability, and amigas by their side.

Building a business shouldn’t feel lonely.

The details

When
Three gatherings, one a month01Monday, September 14Boundaries & Policies02Monday, October 12Systems & Organization03Monday, November 9Client Experience & AutomationEvery gathering runs 10am to 12pm
Where
Monarca Salon Space160 E. Chicago Street, Suite AElgin, IL 60120
Investment
$79 for one gatheringor $225 upfront for all three
Monarca Salon Space in Elgin, where Amigas in Business gathers
Joanna, founder of Her New Era

From Joanna

Why I created AIB

Owning a beauty business is one of the most rewarding things you’ll ever do. It’s also one of the loneliest.

Most of us entered this industry because we love serving people, not because we dreamed of becoming business owners. Yet somehow, we became the CEO, marketer, accountant, content creator, receptionist, and decision-maker, all while trying to create beautiful work behind the chair.

Over the years, I’ve realized our industry isn’t just craving education. We’re craving community.

A place where we can ask questions, celebrate wins, work through challenges, and grow alongside women who truly understand the journey.

That’s why I created Amigas in Business.

What is AIB

Once a month, we step away from serving clients and work on our businesses instead of always working in them.

We’ll learn, implement, talk through what’s working (and what’s not), and help each other work through real business challenges.

You don’t have to have all the answers. That’s the point of having amigas in business.

Join the season

Who it’s for

Independent beauty entrepreneurs who want to build with intention.

Hairstylist
Esthetician
Nail artist
Lash artist
Makeup artist
PMU artist

If you’re building your own business, you belong here.

The season

Build Your Foundation

Three months dedicated to building the foundation your business runs on, starting with the parts that create the most stress, confusion, and extra work.

Monday, September 14

Boundaries & Policies

Protect your time, energy, and business.

Monday, October 12

Systems & Organization

Create systems that simplify your day-to-day business.

Monday, November 9

Client Experience & Automation

Build a client experience that feels intentional, professional, and sustainable.

Every gathering

Two intentional hours inside Monarca.

01

Connect

Build real relationships with women who understand entrepreneurship.

02

Learn

One focused business conversation designed to help you grow.

03

Implement

Actually work on your business while you’re in the room, not when you “find time” later.

04

Work through it together

Bring your questions and challenges to the room and tap into the ideas, experiences, resources, and connections of other entrepreneurs.

You don’t have to build your business alone. You just need the right room.

Inside Monarca Salon Space in Elgin, where Amigas in Business meets

Inside Monarca · Elgin, Illinois

Membership

The season includes

  • All three gatherings, September through November
  • A room of beauty entrepreneurs who show up for each other
  • Time every month to work on your business, not just talk about it
  • Accountability from the group between gatherings
  • Joanna facilitating every conversation

Build Your Foundation runs September through November at Monarca Salon Space, Elgin, IL 60120.

Investment

$79

one gathering at a time

  • Monday, September 14Passed
  • Monday, October 12Book
  • Monday, November 9Book

$225

upfront for all three gatherings, save $12

Pay in full

Paying in full covers all three gatherings. Otherwise each gathering is its own checkout, so you can come to one or come to all three.

About

Her New Era

Her New Era is a movement empowering independent beauty entrepreneurs to build intentional businesses and lives they love.

Amigas in Business is the community where that movement comes to life.

Joanna, founder of Her New Era

Ready to join us?

If you’ve been looking for a place where you can build your business alongside women who truly understand the journey, we’d love to welcome you. The season starts Monday, September 14.

Start Your Next Era

Build Your Foundation · September to November