Education, HER Pricing System
A five-week, one to one mentorship for independent stylists who are done guessing and ready to build a pricing system that actually works.
The problem
Most independent stylists set their prices the same way: look at what other stylists are charging, pick something in that range, and hope it works out.
It does not account for your actual expenses. It does not account for slow seasons, taxes, or time off. It does not account for the fact that your income is also your salary and your business margin and your retirement at the same time.
So you stay busy. You raise prices a little when the anxiety gets too loud. And the math still never quite adds up.
That is not a discipline problem. That is a structure problem.
01
You are fully booked but still feel financially unclear.
02
You have raised your prices before, but you set them by feel, not by numbers.
03
You know something is off. You just do not have a framework to fix it.
Why it exists
Independent stylists run real businesses. They cover their own taxes, their own benefits, their own slow months, their own product costs. There is no employer doing the math for them.
But the education that exists in this industry was never designed around that reality. What gets taught is technique. What gets avoided is the numbers.
It is not about charging more. It is about knowing what to charge and why, so that the number you put on your services is one you can defend and one that actually supports your business.
Curriculum
Each week is a one to one session with Joanna. The work is personalized to your numbers, your schedule, and your business.
Personal expenses, business expenses, taxes, paid time off. Most stylists have never added all of this up in one place. You leave with a clear baseline: the minimum your business needs to generate for your life to work.
How many hours you actually have, not just the hours on your calendar. Commute, setup, client communication, cleaning. You leave with your true hourly capacity.
Product waste, application time, chemical costs. You leave with a service-by-service breakdown, so you know exactly what each appointment costs you to deliver.
Your expenses, your time, your costs, and your target income combined into a pricing structure built for your business. You leave with real numbers, grounded in your real life.
How to present new pricing to existing clients, how to handle the transition, and how to hold the line. You leave with a communication plan and the confidence to follow through.
About Joanna
I have been a hairstylist for 25 years. I spent a large part of that time fully booked, constantly working, and financially unclear.
When I finally sat down and looked at what I was actually making after expenses, product costs, and taxes, I understood what the problem was. It was not that I was not working hard enough. It was that I had never built a real system.
I built HPS because I needed it and because every stylist I talked to needed it too. The industry is full of people who are skilled, booked, and still underpaid. That gap is structural. HPS is what closes it.
I teach this one to one because the numbers are different for every stylist. Your city, your expenses, your schedule, your goals. A group course cannot build your pricing system. A one to one mentorship can.
25 years as an independent hairstylist. Founder of Her New Era. Creator of the HER Pricing System.
Who it is built for
Who it is not for
What is included
Pricing and payment plans are covered on your free call, once Joanna knows whether the timing is right for you.
FAQ
Book a free 45-minute pricing call with Joanna. You will look at your current numbers together, identify where the gaps are, and leave with clarity on what needs to change. No sales pressure. No obligation.
Free 45-minute call. No commitment required.