Her New Era, Tools
Two products we built because we needed them. They handle the parts of the business that quietly eat your evenings, so the hours you work are the hours you meant to work.
Why they exist
Answering the same six questions, chasing confirmations, rewriting your prices in a DM for the hundredth time. None of it is the work you trained for, and all of it happens after hours.
A client who cannot find your prices, your address, or a way to book will find someone else. Most of the time you never even know it happened.
Both started as something Joanna needed in her own business. They exist because the problem was real in our own chairs first, not because they looked like a good product to sell.
01Client communication
Answers your clients so you do not have to.
An assistant that knows your prices, your policies, your hours, and your services, and answers the questions you have answered a thousand times. It works while you are behind the chair and it never guesses at an answer it does not have.
See Her Assistant02Websites
A website built to book clients.
Done-for-you websites for beauty professionals. Every section is built to turn a visitor into a booking, and the whole thing is set up so people can actually find you on Google. You do not have to learn anything or maintain anything.
See Her BrandingWorth saying plainly
Software makes a working business easier to run. It does not make a broken one profitable. If you are booked solid and still not making money, a website and an assistant will get you to the same place faster.
Fix the numbers first. That is what the pricing work is for, and it is why these are listed last on this site rather than first.
Both products live on their own sites, where you can see how they work and what they cost.